Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.
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Rosa ve Hernan E. Search results as RSS You can subscribe to the search results RSS in order to be informed if something new is published on the subjects you are interested in. How brand community practices create value. Barthes, Roland Mythologies, London: Overall, how much do you know about products in marks footwear category?
Marc Fetscherin Marc Zelina. Applying commercial marketing theory to social marketing: Journal of Consumer Research, Vol. Credit offered by NewDay Ltd, over 18s only, subject to status. From under the shadows: A Conceptual Perspective1 Author s: Journal of Business Ethics ;30 1: The evolving brand logic: Journal of product and Brand Management.
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A tale of 4Ps and a B. Journal of Business and Industrial Marketing, 22 6: Brazilian case studiesReposicionamiento de Marcas: Brand X is reliable. Amazon Second Chance Pass it on, trade it in, ds it a second life.
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Tijdschrift voor Economische en Sociale Geografie, Vol. Branding in B2B markets: I prefer buying a well-known brand, because I need the reassurance of an established brand name.
Viewpoint of Customer and Company Author s: Journal of Marketing, 73 3 Business Horizons, 54, —